Raw Rituals


Raw Rituals

A real-time project aimed at creating a visual identity system for website design to encompass the brand essence


Objective:  Brand awareness and outreach for better visibility  
Deliverable: A responsive website
Timeline: 5 weeks
Role:  Website strategy, Content strategy, website design, branding,
Tools: Sketch, Information mapping system ( Post-its, Pen & Paper)

Handmade with love and formulated using simple and effective recipes, Raw Rituals provides a range of personalised self-care products that invigorate your being.

The Goal

Devising a visual identity system to encompass the brand essence: At Raw Rituals, we create handmade and nature inspired daily self-care rituals that are simple and effortless to use.

The Raw Rituals website caters to young women within the age bracket of 18 to 45 years. While Raw Rituals is an established seller on Amazon, the website intends to engage the audience not merely by retailing products but also sharing beauty regimes, ingredient information, product development process and most importantly emphasising on its philosophy of natural, vegetarian, handcrafted, animal friendly, and chemical free products.